Title: Assessing Early Market Potential for Carsharing in China: A Case Study of Beijing
Publication Information: Transportation Research Board (TRB), 2007
Report Number: UCD-ITS-RR-06-21
Author(s): Susan Shaheen and Elliot Martin
Document Date: 11/17/06
Number of Pages: 18
Price: $5
Abstract:
China’s economic expansion is fueling an accelerated demand for
private vehicles. While China’s growing motorization is similar to that
of other developing nations, the scale of this growth is unprecedented.
Personal motorization provides numerous benefits to individuals and
society; however, roadway congestion, parking inefficiencies, and
environmental challenges typically accompany widespread auto use in
urban areas. Carsharing is an innovative transportation demand
management strategy, which can offer its members the convenience and
flexibility of vehicle ownership at lower cost. It has also
demonstrated environmental and social benefits. In Spring 2006, the
authors implemented an 840-person intercept survey within Beijing to
explore carsharing familiarity and response. The questionnaire assessed
respondents’ travel patterns and needs, vehicle purchase intentions,
and carsharing interest. The results indicate a potential demand for
carsharing services. Over 25% of respondents expressed a high level of
interest in carsharing. Interestingly, only 40% of this group was
previously familiar with the concept. Those “interested in carsharing”
are more inclined to take transit, bicycle, and walk and have slightly
higher income and education levels. While respondents “interested in
carsharing” are less auto-reliant than those who are “uninterested”
(18% vs. 21% drive alone), a higher proportion of the former (30% vs.
15%) indicated a planned vehicle purchase/lease. Since only 21% of
respondents reported that they are able to drive, driver education may
be critical to future carsharing adoption. Despite this finding, survey
results indicate a notable interest in carsharing as an alternative to
vehicle ownership among urban residents in China.
Keywords:
China, Beijing, carsharing, response, market potential